How do you measure the ROI of a rebrand?

In the midst of a conversation about a rebrand, a founder will ask the question.

Oct 22 • Pony

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Why AI can't find your startup

Distinctive names are easier for AI models to retrieve.

Oct 15 • Pony

5

1

Brand debt compounds. Nobody’s tracking it.

Every engineering team has, at some point, taken a shortcut they knew they’d regret.

Oct 1 • Pony

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September 2026

Your employer brand and your customer brand are at war

Many tech companies are running two brands.

Sep 25 • Pony

4

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What deep-tech homepages get wrong about complexity

Open ten deep-tech websites and count how quickly you hit a diagram.

Sep 18 • Pony

2

What does an AI agent actually read when it evaluates a company?

Somewhere this week, an AI agent compared you to your competitors, formed a view, and passed a recommendation to a buyer who will never visit your…

Sep 10 • Pony

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August 2026

Brand exists to stop people comparing

Brand's real job was always to make the comparison feel unnecessary.

Aug 28 • Pony

5

The Weird Afterlife of Dead Brands

There is one Blockbuster left on Earth. It’s in Bend, Oregon, and it runs a social media presence most funded startups would kill for.

Aug 21 • Pony

2

July 2026

Taste is Your Competitive Advantage

When execution costs nothing, knowing what’s good becomes the entire job.

Jul 31 • Pony

7

When a focus group studies the wrong room

You can tell a lot about a focus group by watching the viewing room instead of the respondents.

Jul 24 • Pony

2

1

Nostalgia is Eating Branding

The revolutionary rebrands are the ones reaching back. But what happens when there's nothing left to reach for?

Jul 17 • Pony

9

2

Are We Still Buying Identity?

You spent a decade building an identity for customers to commit to. Now they have claimed four identities before lunch.

Jul 10 • Pony

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