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Brand exists to stop people comparing
Brand's real job was always to make the comparison feel unnecessary.
12 hrs ago
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Pony
3
The Weird Afterlife of Dead Brands
There is one Blockbuster left on Earth. It’s in Bend, Oregon, and it runs a social media presence most funded startups would kill for.
Aug 21
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Pony
2
July 2026
Taste is Your Competitive Advantage
When execution costs nothing, knowing what’s good becomes the entire job.
Jul 31
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Pony
7
When a focus group studies the wrong room
You can tell a lot about a focus group by watching the viewing room instead of the respondents.
Jul 24
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Pony
2
1
Nostalgia is Eating Branding
The revolutionary rebrands are the ones reaching back. But what happens when there's nothing left to reach for?
Jul 17
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Pony
9
2
Are We Still Buying Identity?
You spent a decade building an identity for customers to commit to. Now they have claimed four identities before lunch.
Jul 10
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Pony
4
1
Founder brand vs company brand: the dependency problem
There’s a moment every founder-led company hits, usually around Series B, where someone in a meeting says the word “institutional.”
Jul 2
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Pony
5
2
June 2026
What If the Category Is the Enemy?
Brands don’t lose the differentiation game because of competitors, the product, or a market that isn’t ready.
Jun 24
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Pony
3
The Delete Key is a Strategic Tool
A 40-slide brand strategy is usually a sign that something never gets resolved.
Jun 18
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Pony
4
Stop Optimising for AI Search Like it's 2025
Every marketing blog is currently publishing the same six AEO tips in a different order.
Jun 11
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Pony
3
The Real Reasons You Can’t Reach Gen Z
The customer doesn't want to join your brand. They want to wear it for fifteen minutes.
Jun 3
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Pony
4
May 2026
The Brand Decision in M&A is Almost Never a Brand Decision
Every strategist who’s worked on a merger knows the dirty secret.
May 28
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Pony
5
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